HOW WE CLOSE THE DISTANCE
BETWEEN A BRAND AND ITS AUDIENCE
01BRAND STRATEGY & IDENTITY — CONSULTING+
From positioning to visual identity, we build the strategic foundation a brand needs to be recognized, remembered and chosen, before a single frame is shot.
02CREATIVE DIRECTION — ART DIRECTION+
We lead the creative vision of a campaign or a brand, from concept and mood to casting, styling and set, so every image and touchpoint carries one clear point of view.
03CREATIVE PRODUCTION+
We produce shoots, films and content end to end: crew, locations, schedules and budgets, so the idea arrives exactly as it was imagined.
04CAMPAIGN PHOTOGRAPHY+
Editorial, lived-in imagery shot to invite audiences into the world of a brand or space, not simply document it. Analog or digital, tailored to the audience and the platform.
05EVENT & EXPERIENTIAL PRODUCTION+
Full event production from concept to execution, from intimate dinners to brand activations, and the content that carries it beyond the night.
06WEB DEVELOPMENT+
Sites and digital platforms designed and built in-house, so your website carries the same standard as your campaigns.
07INFLUENCER, ARTIST & BRAND MANAGEMENT+
We manage creators, artists and brands with a content-first strategy, growing presence organically and shaping partnerships with real cultural weight, not paid promotion.
08ART BUYING+
We source and commission photography and artwork for campaigns, spaces and collections, and negotiate usage and rights so the right work lands in the right place.
09LUXURY ART DEALING+
Discreet acquisition and placement of fine art for private collectors and luxury spaces, through our network of private art societies.
TATAKARAB is an international production, creative and strategy agency, from the Arabic tatakarab, to come closer together. We close the distance between where a brand is and where it deserves to be: strategy, identity, production and content, thought and made in one room.
Whether it is a campaign, an editorial, a launch dinner or a full rebrand, we work with hospitality, culinary, music, fashion, art and commercial brands across Paris, New York, London, Cairo and Sydney. Hire us for one piece, or for the full distance.
No briefing out, no handoffs, no dilution. You do not need a brief to start: book a short call and we will build one with you. If you already have one, send it over and we will come back with a scope, a team and a fixed quote.
A short call to hear about the brand, the moment and the budget. No long onboarding, no decks for the sake of decks.
No brief? We build it with you. Already have one? Email it. Either way you get back a scope, a team and a fixed quote.
One team, start to finish. Direction, photography, video and production handled together, never handed off.
Final assets delivered with guidance on where and how to deploy them, built to perform, not just look good.
A clear scope and clear deliverables, quoted after our first call. Ideal when you know exactly what you need.
START A PROJECTContent, production and strategy every month, for brands that show up every season. One team that already knows your brand.
DISCUSS A RETAINERKey growth metrics tripled for early-stage brands within six months of implementing our strategy.
Organic engagement growth across our clients, from the talent and brands we represent to one-off projects.
Expanding into New York and London with no audience in either city, a brand voice that changed from one channel to the next, and a small internal team already stretched running sales.
While their team focused on sales, we took on production, creative and strategy across all three cities, and ran brand and social with one consistent voice from the first invitation to the last post.
A one-night Paris show, and a narrow window to turn it into content before the moment passed.
We shot the show and turned the edit around overnight, so the artist, the promoter and the press could post while the night was still trending.
Beautiful properties, but listing imagery that looked like every other rental, and direct bookings that had stalled.
We reshot the Brussels properties with lived-in, editorial imagery built to sell the stay before a guest arrives.
Want results like these? A short call is all it takes to start.
BOOK AN INTRO CALL
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Concert photography for INJI’s Paris show with Live Nation, capturing the live show for the artist, the promoter and the press.
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Full event production for The Salon across Paris, New York and London, alongside its website and its brand and social media management.
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Brand activation photography for Espolòn Tequila in Paris, capturing the activation as it happened for the brand’s channels.
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Brand activation photography for Montelobos Mezcal in Paris, shot alongside the Espolòn activation.
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Commercial interior photography for Zara Home in Paris, shot to feel lived-in rather than staged.
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Commercial interior photography for Poltrona Frau’s Paris space, giving a century of Italian craft an editorial eye.
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Commercial interior photography for Silvera, Paris’s reference for contemporary design furniture.
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Luxury hotel photography for Sweett in Brussels, imagery that sells the stay before a guest arrives.
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“Honestly, we were drowning. It was basically two of us doing sales, and they took everything else off our plate. By the London edition, people were asking us who ran our socials.”
“We’d had photos done before and they always looked like a catalogue. These feel like you could walk straight into the room. Guests actually mention them at check-in now, which has never happened before.”
“I woke up to the gallery in my inbox. We’d barely slept and the photos were already out there. That kind of turnaround is rare, and the shots were genuinely beautiful.”
WHERE DO
WE START?
A brief and a short call is all it takes. Hire us for one piece, or for the full distance.