ATYAF
Her practice has led her to work with Zara Home, Poltrona Frau, Espolón Tequila, Montelobos, Silvera, SweetStays, and Peacock Magazine, alongside concert photography for INJI with Live Nation. She previously led creative, event production, and brand partnerships for The Salon, an invitation-only international contemporary art society, across New York, London, and Paris.
Working across editorial, hospitality, and cultural spaces, she builds images to perform in print, digital, and experiential contexts — nostalgic in feeling, deliberate in construction.
Alongside her own practice, she signs and develops emerging photographers, artists, and creatives — building their positioning, visibility, and client relationships from the ground up.
Executive Producer and Creative Director of TATAKARAB.
- Brand Strategy & Identity - Consulting
- Creative Direction - Art Direction
- Content Creation - Production
- Campaign Photography
- Event & Experiential Production
- Web Development
- Influencer, Artist, & Brand Management
- Art Buying
© TATAKARAB
TATAKARAB is a full-service creative and strategic agency built for brands that refuse to be ordinary. We close the distance between where brands are and where they deserve to be — through strategy as rigorous as it is creative, and execution as polished as the vision that inspired it.
Whether it's a brand identity, a campaign, an editorial shoot, a cultural event, or a digital presence — we cover the full distance from concept to conversion. No briefing out. No handoffs. No dilution.
The thinking and the making happen in the same room.
We work exclusively with brands at the inflection point — the highest-stakes, most interesting moment in a brand's trajectory. Fashion, music, hospitality, commercial.
Paris-based. Available Worldwide.
تتقارب
tatakarab (v.) — Arabic. To come closer together.
The act of two parties closing the distance between
them, simultaneously.
z
tatakarab (v.) — Arabic. To come closer together.
The act of two parties closing the distance between
them, simultaneously.
z
Where do we start?
INJI
The Salon
Espolón Tequila
Montelobos Mescal
Zara Home
Poltrona Frau
Peacock Magazine
Silvera
SweetStays
Brand Strategy & Identity - Consulting
Creative Direction - Art Direction
Content Creation - Production
Campaign Photography
Event & Experiential Production
Web Development
Influencer, Artist, & Brand Management